We will only collect Personal Information about you that is necessary for one or more of our legitimate business purposes, or is required by law. We collect Personal Information directly from you when you register with the Site, subscribe to online services, or otherwise provide information directly to us. When we collect your Personal Information, we will take reasonable steps to advise you of what Personal Information we are collecting and the purposes for which we are collecting the Personal Information. We will use such Personal Information only for stated primary or related secondary purposes.
We generally avoid collecting sensitive personal information, such as health data (“Sensitive Personal Information”), through our Site. If we collect Sensitive Personal Information, we will obtain your explicit consent to collect Sensitive Personal Information through our Site.
The following are examples of Personal Information that we may collect directly from you:
Name; Contact details (e-mail address, telephone number, mailing address etc.); Username and password; and Communication preferences.
Other Information that we may collect when you visit our site
We use a variety of common, automated data collection technologies, such as internet tags or cookies to assess how our Site is used, to personalize your experience, and to deliver content tailored to your interests. Some of the information is collected through other technologies and services, such as Google Analytics and HubSpot.
The following are some examples of Other Information:
Device ID, including IP address;
Browser and device information, including operating system;
Aggregated information such as “click stream” information such as entry and exit points for the Site (including referring URLs or domains), certain Site traffic statistics, page views, and impressions;
Geolocation (if using a mobile application and you consent to providing it); and
In addition, we may collect information about you from publicly-available sources, third parties, and directly from you through your interactions with us.
How we use information we collect
We may use information we collect in a variety of ways and for several purposes, including the following:
To communicate with you, including by mail, telephone, facsimile, e-mail, mobile alerts and SMS text messaging;
To notify you of our new products and services and to provide you with product news and updates, promotional materials or newsletters, tips, or other helpful information;
To seek your views on our products and services;
For marketing purposes;
For purposes of customized proposals;
For data collection and analysis;
To monitor our regulatory compliance;
To respond to your request for information and/or proposals;
To improve the Site, our products or to personalize our communications;
To create a profile about you to match you with education/awareness programs, collaboration opportunities or obtain services from you;
To consider your application for employment;
To improve our level of service; and
For any other purposes that may be detailed on this Site.
How we share your personal information with others
Your privacy is very important to us. We will not sell your Personal Information. We will not otherwise disclose your Personal Information without your consent, except where such disclosure is reasonably necessary for normal business operations and such disclosure is in accordance with all applicable data protection and privacy laws.
European data protection laws
If you are a resident of Europe or otherwise entitled to such additional rights under applicable law, you may have certain rights regarding access to and use of your Personal Information, including the right to withdraw consent.
Our security measures
We have implemented reasonable safeguards designed to prevent loss, misuse and unauthorized access, disclosure or modification of Personal Information provided or collected through the Site. Unfortunately, no system or online transmission of data can be guaranteed to be 100% secure and you should always take appropriate security measures to protect your Personal Information, including ensuring that you have up-to-date antivirus software.
We retain your Personal Information for no longer than is necessary for the purposes for which it has been collected.
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